About Me
After more than 25 years launching, building and exiting businesses, I’ve learned that great marketing combines strategy and execution with vision and pragmatic action. Throughout my fractional CMO engagements, I’ve specialised in helping businesses like yours navigate specific challenges with an approach centred on building data led marketing strategies that fuel sustainable growth for emerging and mid-market companies.
The Challenge Facing Most Growing SME’s
- Commercial activities feel tactical rather than strategic
- Growth has stalled despite the efforts of your existing team
- You have an ever-increasing marketing budget but can’t identify a clear ROI
- You need senior marketing leadership but can’t justify £100k salary
The Solution
I embed into your business as your strategic marketing partner, providing C-suite expertise without the full-time cost.
Strategic Leadership
Define marketing vision and align teams around revenue-focused KPIs
Execution
Excellence
Oversee campaigns and manage agencies to ensure every pound delivers ROI
Growth
Architecture
Build data-driven funnels and customer acquisition systems
Team
Development
Mentor your marketers and build accountability processes
The Solution
I embed into your business as your strategic marketing partner, providing C-suite expertise without the full-time cost.
Strategic Leadership
Complete marketing strategy design, development and implementation, including market research, competitor analysis, brand positioning, go-to-market planning and KPI frameworks.
Platform & Software Review
Using the latest AI tools to assess your current software and platform usage and effectiveness. Including data analysis, identifying inefficiencies and recommendations for optimisation delivering increased ROI.
Execution Excellence
Managing bespoke marketing activity including campaign design and oversight, outside agency management, new supplier research and appointment, along with effective budget planning and allocation.
Growth Architecture
Creating tailored and effective customer acquisition funnels, improving sales enablement, maximising marketing automation with retention optimisation including analysing customer trends and behavior.
Team Development
Mentoring and developing your current in-house team, including identifying potential skill gaps, creating bespoke training and opportunities, assisting with recruitment and performance management.
Why Choose Experience:
- Over 25 years scaling B2B and B2C brands to £10M+
- Full-funnel expertise from demand generation to customer retention
- Pragmatic approach focused on high-impact actions
- Growth obsessed and results focused, with target responsibilities
The Process: Diagnose → Strategise → Execute → Optimise
Investment: From £995+vat per month with transparent pricing based on scope
Ready to Transform Your Marketing?
Stop wondering “what if” and start seeing results.
Discover exactly how fractional CMO services can accelerate your growth.
Testimonials
Since working with Nick our marketing strategy, planning and activity has been transformed. Our customer base has noticeably increased along with our sales and our brand awareness has been greatly improved. It’s great to have someone like him on board.
James Easter
We’ve enjoyed a number of sessions with Nick over the past year, he’s helped us define our market position, analyse our competitors, introduce new commercial ideas and improve our marketing strategy and implementation.
Sophie Forrest
Nick is incredibly results-driven and consistently conscious of ensuring that every marketing activity delivers a strong return on investment. In just three months, he delivered a full brand identity pack, a full marketing strategy and a comprehensive SEO evaluation, which we are now actively implementing. I would have no hesitation in recommending him to anyone looking for an experienced and reliable marketing professional who genuinely delivers.
Nikki Parkhurst
